A Partnership to Pilot a New Concept

Home Depot was interested in exploring Smart Home, a new concept in their stores, and asked The Retail Outsource to help them staff and manage it while also consulting with them on product mix analysis and sales process standards. This initiative was a 2,000 square foot store-within-a-store that included LCD-TVs, home theater systems, satellite and cable services, wireless services, home automation products, network infrastructure, closed circuit security systems and computer accessories. The concept saw success with customers embracing the enhanced sales experience provided by trained and qualified TRO sales associates, and saw greatly improved results in nearly all of the included categories.

According to Mark Amos, at the time Home Depot’s Smart Home Merchant, “The Retail Outsource was hired to staff and run the Smart Home operations, but they added much more value than that. The Smart Home, in select Home Depot stores across the country, requires a large degree of sophistication from its staff. We needed sales people who could sell advanced technological products and services… The Retail Outsource staffed all of our Smart Home operations with professional people who exceeded their sales goals and developed reporting and procedures to streamline the business practices.”

Read more: Case Studies

Multi-Vendor In-Store Sales Program Yields Tremendous Results

The Retail Outsource was engaged to sell wireless products and services in key Target locations 7 days/80 hours per week, in a brand-agnostic arrangement. This financial model allowed each provider to split our costs between them. Due to 1000%+ sales increases, higher guest satisfaction scores and store management endorsements, the scope of the project was expanded to include virtually all categories within the electronics department, with 15 brands involved.

Our client at Target, Jake Langner, Wireless Communications Merchant, had this to say about their experience working with TRO: “Our stores’ team feedback has been very positive and supportive… Our post-paid business saw significant lifts having you in stores and many other areas of electronics also realized financial benefits. Your corporate team constantly strived to improve results and guest experience through new and innovative tactics.”

Read more: Case Studies

Specialized Wireless Sales in a National Retailer

The Retail Outsource was contracted by a large national retailer and their key wireless carrier vendors. By recruiting, hiring, training and managing our in-store sales associates to high performance, all parties have seen—and continue to see—a tremendous increase in sales and all other key metrics, including ARPU, attach rates and feature sales. In addition to placing sales teams, TRO also manages a team of sales trainers whose have also dramatically improved wireless sales knowledge and process compliance among the retailer’s own associates in stores in which TRO does not have sales staff.

Says Kim Algya, Channel Director of National Retail Accounts at T-Mobile USA, “TRO is an amazing partner with which to do business. Their staffing associates and the leadership structure to support them is knowledgeable and very well organized. As a partner, they are proactive and quickly respond when necessary. I appreciate their partnership in helping us grow our business. Through their staffing and training support in a major national retailer, they have enabled us to both increase our business year-over-year in the high double digits and help all our customers gain access to the best products, plans and value on the market and stay connected to the people who matter most in their lives.”

Read more: Case Studies