
The Consumer Insight (TCI) team measures key metrics to provide uncommon insight into the state of your business. We gather and analyze detailed consumer metrics through a variety of service offerings to provide immediate visibility into the factors impacting your sales and the actions required to remediate deficiencies.
WHAT IS THE CONSUMER INSIGHT?
The Consumer Insight approaches retail challenges from the lens of our expansive retail experience. Our management team has an extensive background in both owning and operating retail stores, as well as building and managing large field sales teams on behalf of manufacturers, service providers and retailers. We know what it takes to keep things running smoothly from a sales, management and systems perspective and that’s why we offer a specialty suite of services customized to the retail market.
Services
We provide timely and actionable
visibility into the customer experience.

MYSTERY SHOPPING
Gain measurable insight into the in-store and online shopping experience.

COMPLIANCE AUDITS
Effective auditing programs that increase sales and provide new opportunities.
Our Retail Approach
Engage and influence shoppers at every point along the buying journey to maximize returns from every location.
Partners
Retail is a conversation
What are you saying to your customers? What are they saying back?
TCI has given us the tools to be more flexible and innovative. Having them as our partner has been essential in entering new markets quickly, efficiently and effectively.
Through TCI’s mystery shopping and customer surveys, we were able to zero in on opportunities and gain a competitive advantage.
Awards & Recognition
Our industry and our peers continue to acknowledge our success as a dynamic, creative and solutions-driven company.






























Latest News
Read what’s new at T-ROC, including our latest announcements, innovations and events.


















































The Revenue Optimization Companies Model
It all starts with The Consumer Insight, where key consumer metrics are measured to provide valuable insight into the current state of the business.
The Retail Outsource then uses that data to develop, train and implement a sales strategy to improve those metrics and achieve the business goals.
Mobile Insight is T-ROC’s patented mobile field data gathering, reporting and performance management application, which enables business analytics and correlations to optimize team results.
SYMBITS is the IT solution that enables all of the retail POS technology to work together effectively and efficiently in a seamless solution.
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The Retail Optimization Companies
About Us
The four companies under the
T-ROC umbrella provide a unique combination of solutions. These solutions can be used independently, but are most effective when used together. All of our solutions are designed to increase sales and reduce costs through the power of people and technology.